Presidential+Campaign

Olivia's Presidential Campaign :   Plain Folks    Plain Folks:   A plain folks argument is one in which the speaker presents him or herself as an "average joe" who can understand or empathize with a listener's concerns.  During the 08-09 election Senator John McCain used the Plain Folk appeal to grab the attention of the "Average Joe's." He quoted Joe the Plumber as someone who was being treated harshly as a strong worker.

This was a very affective way to use this technique because it caught the attention of those who feel they weren't being treated fairly for thier hard work. I do think this should be used more in Presidential Campaigns because more than half of Americans are "Average Joes."  