GLitering+Generalties

 Commercial: Glittering Generality:  Emotionally appealing words so closely associated with highly- valued concepts and beliefs that they carry conviction without supporting information or reason.

The Ipod commercials use a strong example of Glittering Generalities. Their commercials make you want to get up and dance with their catchy, snappy, and upbeat songs. This affect makes you want to go buy one instantly so you can get your hips shaking.

I do think this was used in a good way for this commercial because it catches the eyes of consumers and makes them think about what they're getting. media type="youtube" key="yTQm4A2gtlQ" height="344" width="425" media type="youtube" key="UH5ZTvmHaIk" height="344" width="425" Target Audience: Teens and Older

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